The Rise of Micro-Influencers Influencer marketing has become a powerful tool for brands to reach their target audience and build brand awareness. While traditional influencers with millions of followers have been popular in the past, a new trend has emerged – micro-influencers. These are individuals who have a smaller following, typically between 1,000 to 100,000 followers, but have a highly engaged and loyal audience. Micro-influencers are considered more authentic and…