Examining the Competition: Strategies for Competitive Analysis
Understanding the Importance of Competitive Analysis In today’s highly competitive business environment, understanding the competition is crucial for success. Competitive analysis allows businesses to gain insights into their market and industry, identify emerging trends, and develop effective strategies to stay ahead of the game. It involves gathering and analyzing data on competitors’ strengths and weaknesses, marketing strategies, sales and distribution channels, pricing strategies, product offerings, target markets, and online presence.…