If you browse any social media news feed, you will quickly realize that videos have taken over the internet. They are used in various fields: leisure, education, marketing, etc. So why not take the opportunity to touch the hearts of your potential customers using such a powerful tool? Today you are going to learn about seven main types of business videos, so read the article till the end to see which one works best for your project.
7 Common Types of Commercial Videos
1. Advertising video
Advertising videos are designed to publicize a company, product or service. They generally last from 30 seconds to 1 minute, no more. Video ads provide insight into your product and attract potential customers. In this type of video, you don’t need to explain details or demonstrate how to use your product, you only need to get people interested in what you do.
2. Product demonstration video
Want to talk about your product? So show it in action. Demonstration videos are more suitable for this task. What is particularly important is who is going to watch the demo video – has the viewer heard of your brand or are they already using your products? These videos usually are 1-4 minutes long, so don’t go into too much detail. Be rather brief. Just let viewers know what problems can be solved and how.
3. Social media video
Videos on social media have many styles and genres. The most used platforms for sharing this type of content are Facebook, Twitter and Instagram, so it is important to find out about the standards of their videos before shooting them. For example, if you want to target the right audiences and then convert them into customers on Facebook, you may turn to the Facebook business page. You can share attractive videos to gain more followers. Social media videos can take 15 seconds, several minutes, or even hours. But remember that most viewers scroll through their News Feed very quickly and only watch content for 20 or 30 seconds, so be sure to place the juicy part at the start of your video.
4. Live streams
Live streams are the best way to connect with your target audience. They allow people to virtually attend the events you host using internet platforms, ask questions, and learn more about your business or services. Also, you can save the streams for other people to watch later. For this type of commercial video, you don’t have to worry about complicated filming and post-production processes. All you need a tripod and a smartphone with a stable internet connection.
5. Explanatory video
Explainer videos are one of the most popular genres today. They can be either live or animated. While the first type suits almost any business or product, animated videos work best for something abstract, such as web or technical services. If a viewer is watching this video, they need specific information, advice or a guide on the subject they don’t know. So you can give more details in this type of content. The duration of the explanatory videos varies from 2 to 7 minutes. But the structure is still crucial, so you might need more time to plan the video.
6. Tutorial or how-to video
In addition to attracting new customers, business videos should take care of current customers and give them a helping hand when needed. This is where tutorials and how-tos come in handy. They are usually 5-10 minutes long and contain more detailed information than previous types. The viewer of such a video is already interested in your product or service, has purchased it and simply needs help performing specific tasks. Do not hesitate to create a link with your customers and teach them how to use your product.
7. Customer Story Video
Every time we buy something, we read reviews, so why not prove your credibility and create a video review with a customer story? Viewers might relate to the interlocutor and see how you helped them solve their problem. This type of video can be posted on social media or on your website in the “About Us” section. Not only are you attracting potential customers, but you are also showing that the company cares about the customer experience.
Make good video content
You can hire the best actors and plan the video down to the smallest detail, but video editing is where the magic happens. A feature-rich video editing program is, therefore, an essential tool for creating quality content for your business. Here are some options to consider. If you’re willing to invest much time, money, and effort into video editing, Adobe Premiere Pro might be the right program for your project. To edit your footage online, use a web service like FlexClip. It offers the most frequently used tools: adding music, trimming, entering captions, etc.
Now you’re ready to market your business and boost your productivity with video. We have just introduced you to 7 popular content types that you can use. Don’t limit yourself to just one. Try as many as you can and combine multiple types of videos. Moreover, you can choose one of the video editors we recommend to perfect your footage. So go ahead and share your product with the world today.