Introduction to the Frugal Aesthetic The frugal aesthetic has emerged as a prominent trend on social media platforms, particularly TikTok, capturing the attention of individuals seeking to embrace a budget-friendly lifestyle. In recent years, more people have turned to this aesthetic as a counter-narrative to consumerism, opting instead for sustainable living practices and mindful consumption. The frugal aesthetic is more than just a lifestyle; it embodies a philosophy rooted in…