• Generational Insights

    Gen Alpha: What the Next Generation of Digital Natives Wants

    Introduction to Gen Alpha Gen Alpha, the cohort of individuals born from 2010 onwards, marks a significant milestone in the evolution of societal demographics and cultural dynamics. Characterized as the first true digital natives, they have been immersed in technology since birth. This unprecedented exposure to advanced gadgets, accessible information, and pervasive digital interactions has not only shaped their developmental experiences but has also sculpted their perceptions, habits, and expectations…