User-Generated Content: Turning Customers into Brand Advocates
User-Generated Content: Turning Customers into Brand Advocates In today’s digital age, consumers have become more empowered than ever. With the rise of social media and online platforms, customers are no longer passive recipients of advertising messages. They have become active participants in shaping a brand’s reputation and influencing its success. This phenomenon is known as user-generated content (UGC), and it has become a powerful tool for businesses to leverage. By…