Bad Radio Commercial Writing and How to Make it Better
[ad_1] I was asked to do a spec spot recently. In case you’ve never heard that term, it’s a radio commercial written and produced for a client who doesn’t know he’s a client yet. Like builders sometimes put up houses on spec (speculation) radio salespeople call on business owners, and as part of their pitch, they offer to have a spec spot produced so the client can hear how good…


